Sega has reignited the nostalgic flames of the 90s console wars with its latest ad for Sonic Racing: CrossWorlds, taking playful jabs at Nintendo’s Mario Kart World. The ad cleverly references the iconic ‘blast processing’ campaign, showcasing a race car zooming past a sluggish Mario Kart, all while teasing the superior speed and gameplay of Sonic’s new racing title. This bold move not only taps into the rich history of Sega’s rivalry with Nintendo but also positions Sonic Racing as a viable alternative to the current kart racing landscape.

In a surprising turn of events, Sega has inadvertently disclosed the sales figures for several of its flagship titles, including the beloved Sonic series, the critically acclaimed Persona franchise, and the Like A Dragon games. This information was embedded in a presentation document that was briefly available on Sega Sammy’s investor relations website before being swiftly removed. The revelation has sparked interest among gamers and industry analysts alike, shedding light on the commercial performance of these iconic titles.